The investment program included:
1. Design, translation and revision of catalogues and brochures;
2. Creation of technical sheets to be inserted on the website and in the marketplaces where the products are sold;
3. Consulting by a consultant with proven experience in the sector for the analysis and search for partners (agents, distributors, accountants, agencies) in the reference countries;
4. Design and management of a marketing campaign;
5. Product photo and video shooting;
6. Marketing operations dedicated to the promotion of company products sold via marketplace;
7. Purchase and assistance on Hardware and Software of the management system and the interfaces that will connect it with apps, external devices and e-commerce sites.
The goal was to strengthen the presence and capillarity of the brand diffusion so that, in each of the target countries, a showcase of the company and the products that have given impetus to the commercial activity can emerge, also fully exploiting the potential of cross marketing media. The tools used were intended to facilitate entry into the identified markets, creating and sharing valuable content, in order to improve the positioning at market level.